5 Business Security Factors to Consider When Expanding to Global Markets
As businesses look forward to the future, expansion into different regions may be put on the table as an option for growth. Global expansion can lead to increased sales and profits, access to new resources or a foothold in a new market. While it presents exciting opportunities, expansion also brings an entirely new set of factors your company must consider, especially concerning security and operations.
The biggest mistake you can make is thinking you can simply copy and paste your operations from region to region.
While you’ve likely developed a plan for the business security issues present at your domestic locations, your new foreign locations will require a different plan of action. As you prepare to enter global markets, these are the key factors to consider to uphold your safety and security protocols.
Take time before you open your global offices to compile a technical specification playbook for each country. In your playbook, keep track of elements like naming conventions, hardware specs and typical wiring diagrams. Supported technologies and availability must be considered. A completed playbook will help streamline your decision-making process.
Technical specifications
When opening your new locations, physical security should take precedence. But each country will have its own peculiarities in regard to building and installing new physical security systems. You’ll need to understand and prepare for them.
For example: Obvious standards like power and mounting formats of devices vary by country/region. Specifications need to be applicable to the locations to avoid unnecessary cost and delays.
Life safety considerations with regard to egress also vary greatly and require careful planning when it comes to locking hardware design and implementation. Egress codes differ not only by country, but in many countries, they can vary from region to region.
Take time before you open your global offices to compile a technical specification playbook for each country. In your playbook, keep track of elements like naming conventions, hardware specs and typical wiring diagrams. Supported technologies and availability must be considered. A completed playbook will help streamline your decision-making process.
Local laws and regulations
Other countries have implemented many different kinds of laws and regulations around what your company can and cannot do. While it may seem obvious that you should review your legal standings in your target markets, a country’s laws can quickly become complicated – and you will still need to comply with them.
For example, some countries have much more stringent laws around data usage. Some prohibit data exportation or limit the information you can retain about employees. If your security system includes cameras, you might be prohibited from monitoring your employees in their workplace or surveilling public areas like sidewalks and even streets. This can impact security measures you want to deploy as part of your centralized operations, platforms and remote services.
Research ahead of time can save you headaches – or more serious repercussions – after you’ve established your operations. Investigate laws and regulations in your targeted countries and compile the relevant ones within your playbook.
New technological innovations
While you’ve likely considered technology’s impact on your local market, a global program now requires global strategic thinking and planning around innovation. In the security space, technology advances at a staggering pace, and innovations like quantum computing and artificial intelligence present challenges and opportunities. You’ll need to prepare for new security threats – particularly in cyberspace – and incorporate new technology into your security program.
New technologies will generate innovations at an ever-faster rate, so build an upgrade schedule into your security plans. New devices will need to be installed and cybersecurity measures will require upgrades. So long as new technology complies with a country’s laws and regulations, you’ll want to plan for how to incorporate advances into your program.
Consistency in execution
Once you establish your operations, how do you ensure consistent protection? Consistency in execution is a common problem impacting many companies’ global security presences. Often tied down with constrained budgets, security professionals struggle to determine where the actual risks are within their companies and how to consistently execute top-quality security with limited resources.
As part of your security plan, you should be able to answer questions like: “What am I going to get hit with as head of security for this company in 12 months? Do the current global challenges change these possibilities? What is my risk? What is my threat?” Your security playbook should also answer these questions and provide technical details for solving them. A security partner specializing in global enterprise security can help you answer those questions, too.
From there, you should plan your security profile’s growth stages at your new locations. Ensure you’re allocating sufficient resources to purchase new equipment or to upgrade other components.
Relationships with workforce and clients
New countries bring your employees into contact with new cultures – and novel ways of doing business. But like your domestic clients, your international clients are looking for a partner they can trust. You’ll also be building trust with your own international workforce. A global workforce requires a different management style than your domestic counterpart.
For security purposes, embedding a security program manager into your international operations could help accomplish this. Through this program, your security partner can provide a knowledgeable manager to oversee security operations to the standards you wish to set globally to protect your workforce and build trust with your clients.
Your security partner should also be operating a program management office to run security activities across borders. With the patchwork of regulations and cultural differences between countries, having one place to standardize operations can simplify much of the relationship-building process.
No one ever says that expanding globally will be easy. However, global markets offer many opportunities to expand your business, but your security profile must expand with it. In a post-pandemic world, the security of your company is going to be an important and necessary asset. By considering these security factors, you can protect your new locations and secure your global expansion efforts –– alleviating any additional stress.
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